According to this link the Lammily dolls are supposed to depict a normal 19-year-old female. I still hate the blonde prototype with a passion and will continue to call her Cow Barbie, but this little brunette is pretty good. I had no idea that they were going to be completely customizable, though. These chunky little minxes come with stickers depicting stuff like tattoos, grass stains...and even injuries like bruises!!! Heck, there's even a set of stretch mark stickers!
I hate having stretch marks and I do everything I can to hide them, and having a plastic doll with them isn't going to change my feelings on that. But I'll give Mr. Lamm credit on these. All bodily modifications and imperfections are represented...except maybe a piercing or two. Since Lammily can have tattoos a few optional piercings might be a cute idea too.
Bottom line: it will be interesting to see if these will be a success. I doubt they will; in the past I've discussed some other Barbie challengers and how well they fared. But I could be wrong; that customization gives the Lammily doll an edge that the other Barbie alternates didn't have. And that cute face is hard to resist!